The Timed

Lane Bryant must be smiling in background thanks to the unnecessary plus-sized controversy created over the initial refusal by ABC and Fox to air their ad. It doesn’t really matter if it’s good or bad publicity but as long as it’s in the news and people are talking the agency and client must be happy.

At first, ABC declined to air it on “Dancing with the Stars” and Fox refused to show it on “American Idol“. Now, both are apparently going to broadcast it but only during the later portions of the shows, outside the so called family hour.

Lane Bryant is claiming that a double standard is being applied as Victoria’s Secret ads having similar skimpy attire do run in earlier time slots. Ashley Graham, the model who features in the ad alleges discrimination against plus-sized women. On “The Early Show on Saturday Morning“, she say;

“It’s actually sad” that the Lane Bryant ads will run, but not until the so-called Family Hour is over, she told co-anchor Chris Wragge. “I know there’s plenty of women my size watching ‘American Idol,’ watching ‘Dancing with the Stars’ who would love to see what they look like on the television screen. And I feel bad for the plus-women out there who can’t see that, and that has to be, like, part of a discrimination.”

Graham observed that, “Victoria’s Secret commercials are airing all throughout the day, but when it comes to a Lane Bryant commercial, we have a little bit of extra, you know, overflowing, and then everybody freaks out.”

Looking at the ad, it doesn’t really seem too hot for TV. Check it out and decide for yourself.